Jack Morton released their new Virtual Events platform recently, which seems to loosely resemble Second Life, but built as a virtual ‘convention centre’ of sorts. This is an interesting idea – we’ve already seen companies taking advantage of Second Life itself to differentiate their online ‘events’ from the now-traditional webcast/webinar platform, so it makes some sense that a large player like Jack’s have come up with their own solution in-a-box.

GPJ’s Diretor of Digital Experience in the UK, Kevin Aires has been talking a lot about virtual events lately. I think it’s clear that the big players have all seen both the threat that virtual/online poses to live events (to a limited extent) but also the opportunities attached. Interesting times.

Jack Morton Virtual Experience Platform