I’ve noticed both Jack Morton and GPJ talking about virtual events more and more lately.

Jack Morton released their new Virtual Events platform recently, which seems to loosely resemble Second Life, but built as a virtual ‘convention centre’ of sorts. This is an interesting idea – we’ve already seen companies taking advantage of Second Life itself to differentiate their online ‘events’ from the now-traditional webcast/webinar platform, so it makes some sense that a large player like Jack’s have come up with their own solution in-a-box.

GPJ’s Diretor of Digital Experience in the UK, Kevin Aires has been talking a lot about virtual events lately. I think it’s clear that the big players have all seen both the threat that virtual/online poses to live events (to a limited extent) but also the opportunities attached. Interesting times.

Jack Morton Virtual Experience Platform